A Study on the Types of Product Review on Mobile Beauty App, Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention

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ژورنال

عنوان ژورنال: Fashion & Textile Research Journal

سال: 2017

ISSN: 1229-2060,2287-5743

DOI: 10.5805/sfti.2017.19.2.180